Why They’re Important
This group is uniquely positioned to bridge the technology gap. Since they grew up with the advent of the internet, smartphones, social media, etc., but were still a bit too old to be playing around on Facebook or Myspace in their youth, they have an insight into what makes these various devices and channels so important while not being too wrapped up in the day-to-day.
Via the Huffington Post, Dan Woodman, associate professor of sociology at the University of Melbourne, said to Australian site Mamamia, “It was a particularly unique experience. You have a childhood, youth, and adolescence free of having to worry about social media posts and mobile phones. … We learned to consume media and came of age before there was Facebook and Twitter and Snapchat and all these things where you still watch the evening news or read the newspaper.”
According to the Huffington Post, “Like the pessimistic Gen Xers before them, this microgeneration is not as tech savvy as the millennials who are considered digital natives.”
They’re an important part of the economy, and not one you want to overlook, both internally with your own teams and externally as you think of your consumers.