The history of business casual
According to Robert Burke, CEO of Robert Burke Associates, a retail and fashion consulting firm, business casual workplaces became popular in the 1990s when “casual Fridays” were introduced for the first time.
Since then, many companies worldwide have embraced business casual vibes and allow their employees to express themselves as they feel comfortable. For many tech companies such as Apple and Facebook, young entrepreneurs embraced this business casual aesthetic—much so that the fashion expectations for these companies also connected to their branding and messaging. Take, for example, the uniform of Facebook CEO Mark Zuckerberg’s daily outfit, a gray t-shirt and jeans, or Steve Jobs’s classic black turtleneck.