Ellina Shinnick is Chief Marketing Officer for HUB International. She is based in Chicago and oversees a global marketing organization. Ellina leads the strategy for both the HUB and VIU by HUB brands that span B2C and B2B customer segments. The Marketing organization is responsible for global brand initiatives, local field strategies, performance marketing, strategic partner programs and corporate communications. During her tenure with HUB, Ellina built the Marketing Center of Excellence, growing the organization from 12 employees to more than 100 contributors. In response to the COVID-19 pandemic, Ellina led the charge to position HUB as a partner for its clients and prospects, developing a marketing strategy that provided pertinent content and virtual events to help them navigate the pandemic. She has also been instrumental in helping to advance HUB along its digital journey, investing in the latest marketing technology and skillsets that enable HUB to connect with and serve its ever-changing client base. Additionally, Ellina oversaw the design and launch of multiple HUB brand refreshes, as well as the launch of HUB’s newest brand – VIU by HUB. In 2022 and beyond, Ellina will continue to ground the Marketing strategy in data, insights, and creativity to execute strategies that drive new business revenue, engage customers and employees and position the HUB and VIU by HUB brands for differentiation.