What do you need to “relentlessly and continuously” innovate? New ideas. And, coming up with new ideas is a creative process. Unfortunately, many oversimplified myths surround creativity: it’s right-brained, only people with certain personalities can be creative, creative ideas somehow emerge mysteriously, etc. Abiding by these myths makes it more difficult to innovate.
The reality is that individual creativity and organizational innovation are complex, cyclical processes. However, the more we understand these processes, the better we’ll be at fostering both. Neuroscience over the past decade, lucky for us, is revealing more about how creative ideas come about so we can foster employees’ creative insights that lead to innovation.