Delivering Balance – People, Culture and Digital Transformation
Christina Bottis & Carmen Smith – Coyote
Company culture and employee passion go hand-in-hand when creating a great space to work at. Christina Bottis and Carmen Smith, the Chief Marketing Officer & Chief People Officer, respectively, talks about how Coyote Logistics, a UPS company, handled their workplace culture throughout the pandemic and how they created a space that thrives in creativity and productivity.
Available Everywhere You Want to Listen
Featured Guest
Christina Bottis
Chief Marketing Officer
Christina Bottis is the Chief Marketing Officer at Coyote Logistics. In her role, she oversees the development and execution of the company’s global marketing strategy, which includes go-to-market, lead generation and sales enablement. Christina holds over 15 years of experience in integrated marketing, product development, and project management, and specializes in creating marketing growth strategies for B2B companies. She believes great marketing is the result of obsessive customer focus and a well-executed process.
Featured Guest
Carmen Smith
Chief People Officer
Carmen Smith is the Chief People Officer at Coyote Logistics. Since joining the company in 2021, she has played a critical role in leading Coyote’s short- and long-term strategic plan and infrastructure for talent retention and acquisition, workplace experience, learning and development, and employee engagement. Carmen holds over 20 years of experience across a breadth of human resources disciplines and industries, including logistics, energy and real estate. She is passionate about building innovative people strategies to build successful teams and workplace cultures that can help achieve business objectives.
Podcast Host
George Lucas Pfeiffer
CMO & Podcast Host
From work culture to collaboration, technology to marketing, George Lucas Pfeiffer has areas of expertise in both physical and digital. George creates media content to share his experiences and promote conversations related to the future of work!
