The Rise of the Destination Workplace
Having a successful and modern business is about more than being profitable. It is about creating an organization that promotes growth and cultivates positive corporate culture. Business leaders strive to retain and attract top talent. They are looking for new ways to bring teams into the office. It is more important than ever to create workspaces where people look forward to both coming to and staying at. Enter the “destination workplace” – a place of work where people WANT to be.
As companies develop their employees’ personal and professional lives, they also create advocates that advance the company brand. However, building such a culture that attracts, retains and motivates quality employees doesn’t just happen overnight. It requires careful planning, mindful thinking, and engagement. Here’s how these workplaces develop.
They are Centered Around Culture, Community and Livelihood
A destination workplace is an organization that has a positive image and brand in the market — attracting plenty of customers and potential employees in their ecosystem. They bring about the notion that working for such a company brings great opportunity and fulfillment.
These workplaces communicate and ask questions regarding the most important elements of the company to establish a framework for every employee. You can start by asking questions such as:
- What is most important to the company? (The mission)
- What is most important to the individuals who work there? (Your values and beliefs)
- How do we maintain and keep that direction? (Your standards)
They Easily Blend Home and Work Life
Destination workplaces seamlessly integrate the company into the day-to-day festivities of their employees, with perks or accommodations such as going to the gym, spas, or workshops. Commuting is a recipe for misery, associated with multiple unhealthy signatures. Majority of destination workplaces offer flexible scheduling or residential accommodations, to help cater for commuting and traffic.
They are Sensitive and Mindful About Work
Being sensitive to the feelings and concerns of employees can make or break a company dynamic. One study suggests that addressing certain topics, such as future career choices, can have dramatic impacts on employee attrition, where 70% of employees often become dissatisfied and leave if they don’t see room for personal growth.
They Future Proof Their Open Office Space
With the rise of agile computing, new technologies become the staple for small teams to adapt quickly to their projects for large corporations. Companies that allow various arrangements in how their employees’ work increase their edge to compete in today’s market which helps lay a foundation for future employees to seek out opportunities within.
This move towards various workstyles helps sharpen business decisions and provides employees with more choices about how to operate, which can play an important role in restoring some of the autonomy that workers describe having lost in open work environments. Certain interactions and the flexibility in organizing workers feeds into an increased collaboration among employees in these open workspaces.
