Senior Leadership & Other Executives
The top-level executives and leadership are the branch of your organization that deals with the most important decisions for workplace moves. Employees want to see and hear executives’ commitment to the change, and in doing so, a trickle-down effect will spread to other change management roles.
For change communications, it’s all about delivering the brand message with three simple characteristics – clarity, consistency, and purpose. These roles must develop ongoing support (i.e – in the form of sponsorships) or correct resistance from internal areas, for the organizatinal move to work smoothly and seemlessly.