According to Lida Citroën, a reputation management and personal branding expert, an employee’s personal brand can be beneficial for a company, in that it helps create “a company of knowns” by building a powerful narrative about the company and its people. In today’s work environment, you must be aware of this difference between what you expect others’ feelings are about you, and what actually happens when you interact with them. Your personal brand can often influence a company’s business decisions at a macro level.
With the rise of social media, a lot more of your personal life is also easily viewable for anyone to see. Expect almost every interaction and portrayal of you to be similar to a job interview, which handled with poise, confidence, and awareness to your personal brand will earn others’ respect in any given situation. Want to take your personal brand up a level? Here are some tips to create and sustain the brand you want to attain.